The Sanho-HyperMac vs. Apple-Magsafe wars just took a turn for The Marketing. HyperMac, the company that recently goaded Apple into litigious action over its use of the MagSafe magnetic connectors, announced on Monday that it will be changing its name to HyperJuice. The HyperMac product line included several portable chargers for Apple’s MacBook, MacBook Pro and MacBook Air, as well as the iPhone, iPod touch, iPad and iPod. Sanho and HyperMac said the planned name change is part of their “ongoing comprehensive licensing negotiations” with Apple.
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